For business people:

1. What is your NAME?
   
2. What do you DO (functional area, title or position)?
   
3. What is your offering?
   
4. Who are your prospective customers?
   
5. How would they benefit from your offering? (Save time/money, improve quality/competitive position, relieve stress/anxiety, get promoted, earn more money, live a better life, etc.)
   
6. Why do customers choose you/your offering rather than "Brand-x"?
   
   

For Job-seekers

1. What is YOUR NAME?
   
2. What do you DO (functional area, title or position)?
   
3. What are your STRENGTHS (name 2-3 in a functional area or technical skills)?
   
4. What are the BENEFITS that an organization/manager would derive from your strengths or skills? (Save time/money, improve quality/competitive position, relieve stress/anxiety, get promoted, earn more money, live a better life, etc.)
   
5. WHAT are you looking for? (prospects, type of industry, company, or size)?