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Vol. 6 No. 1 November, 2005 – “Creating and Implementing A Successful Sales Plan” – Part 1 of 2
“Whatever failures I have known, whatever errors I have committed, whatever follies I have witnessed in private and public life have been the consequence of action without thought.”
- - Bernard Baruch (1870-1965)
Like many (most?) new salespeople, your writer once hated planning, paperwork, reporting, forecasting, and the like. However, it soon became apparent that, to have time to be successful with the “fun” part of selling (working with the customer), a good deal of planning, etc. was critical.

Successful sales planning starts with understanding your prospects/customers and your offerings and how
the two beneficially relate.
Those areas were addressed in a previous Roadmap. Please see:
http://www.salestraininginc.com/newsletter/2003/october/
Once we are confident that we know who we can help and how, the next most important part of our plan is
where do we find them? In Sales Planning, that’s called “prospecting.” For some ways to do that, see:
http://www.salestraininginc.com/newsletter/2003/november/
Then, how do we keep track of them? The answer: by using a Contact Data Base. Please see:
http://www.salestraininginc.com/newsletter/2004/june/
“Good plans shape good decisions. That's why good planning helps to make elusive dreams come true.”
- - Lester Robert Bittel (b. 1918), writer
After we’ve entered the prospects into our Contact Data Base, and done our “homework” so as to gain insight into their possible challenges, it’s important that we know what to say when we do make contact. Some ideas can be found at:
http://www.salestraininginc.com/newsletter/2003/december/
Let’s assume for a moment that we have the necessary skills to move the prospect through the “sales cycle.” Whether we close the sale or not, it is vital to maintain a mutually-beneficial relationship. Please see:
http://www.salestraininginc.com/newsletter/2004/april/
“You got to be careful if you don't know where you're going, because you might not get there.”
- - Yogi Berra
Be on the lookout for the next issue of "Roadmap" where we’ll finish crafting your Successful 2006 Sales Plan. (And, for those of you so inclined, identify a very comprehensive one.)
Until then, Good Selling!
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Sales Partners’ name and contact information is included: info@salespartnersinc.com
http://www.salespartnersinc.com |