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Vol. 8 No. 2 May, 2006 – “Using Tools to
Ensure Sales Success” – Part 2 of 5
Last month we said, “Before we reach into our tool kit and pull out anything, we must first know what we’re expected to build. To do that right, we must have a Sales Plan.”
Please see :http://www.salestraininginc.com/newsletter/2006/april/
Now that we know who the customers might be, have a vehicle for easily accessing them, and know how to best reach them, what is our message?
Some salespeople/companies are so proud of their offerings (perhaps rightfully so) they can’t wait to tell the customers all about them.
This is usually the wrong approach.
Dale Carnegie says, “Tell your customers everything they NEED to know about your product or service – and NO MORE!”
How do we find out what they NEED to know?
“When in doubt, ask the customer.” - - Joyce’s Law #18
For ways to do that, please see: http://www.salestraininginc.com/understand-customers-needs.htm
Once we’ve identified customers’ needs, we should be able to determine if we can help them and with which of our offerings. (If we can’t ourselves be of help, find someone who can and forever be recognized as a helpful resource.)
Be on the lookout for the next issue of “Roadmap” where we’ll continue discussing:
“Using Tools to Ensure Sales Success.”
Or, if you need assistance sooner, please contact us at: info@salespartnersinc.com
Until then, Good Selling!
Please note: We offer this article on a nonexclusive basis. You may reprint or repost this material as long as
Sales Partners’ name and contact information is included: info@salespartnersinc.com
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